Production
Web Design
Case Study
Kampus Klothes
Project Overview
Kampus Klothes is a screen printing company specializing in the creation of apparel and team outfitting. They were founded in 1984 and have grown since. They wanted to redesign their digital footprint to allow for an easier experience for the customer.
The Problem
While users are generally happy with the products, many find the Kampus Klothes website confusing—especially when they’re unsure of exactly what they need. The lack of clear navigation and guidance often leads to frustration and abandoned orders.
The Solution
The updated website design helps customers confidently start and complete their orders, improving overall usability and reducing drop-offs, while also focusing on simplicity, clarity, and user guidance in the website redesign.
My Role
UX/UI Designer
Graphic Designer
Tools
Figma
Wix
Survey Monkey
Project Timeline
April 2025 - June 2025
Goals
Simplify site structure to help users create new designs and orders more easily, even without a specific item in mind
Streamline ordering through a more concise ordering system, with helpful ways to get in contact with the company.
Customers can find promotional items easier and know all the capabilities of Kampus Klothes
User Problems
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Lack of clear guidance makes it hard for users to understand how to begin the ordering process
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Confusion during the ordering journey causes users to contact their salesperson immediately or to abandon their project and to move on to another company
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New or infrequent visitors struggle more with the website, reducing the likelihood of return visits or conversion
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Inconsistency of ordering makes it harder on the sales staff
Research
Through this survey, we hoped to gather insight into the current habits and expectations of customers regarding new orders, in order to identify key areas for improvement in the customer experience.
Key Findings
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70% reported finding the Kampus Klothes website to be reliable
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40% of users expressed frustration with the website and found it difficult to use, especially the design workshop and contact form
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62% of users reported using the contact form and the design studio the most
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70% said they use be more likely to use a website that is easy to follow and makes it easier to place an order, without immediately calling a salesperson
User Flow
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Returning customers typically contact their assigned salesperson or refer friends to the same person, often returning to familiar pages or product categories.
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​Many returning customers tend to focus on a specific page or section, without looking at what else the company has to offer
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A significant portion of new customers seem to struggle with navigation. They often get lost on the site, unsure where to go next or how to place an order.
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As a result, some either contact us for clarification or leave the site entirely within minutes of landing.
This suggests a gap in the user experience, where the flow is not intuitive enough to guide users toward completing their purchase or order.
Wireframes
My Sketches
Low Fidelity
High Fidelity
Streamlined Design Process and Contact Form
By simplifying the design process and refining the contact form, we aim to provide users with a more intuitive and seamless experience, reducing friction and guiding them more efficiently
Before
After
Updated Homepage Design
With the updated homepage design, we focused on enhancing clarity and accessibility, ensuring users can easily navigate to key areas of the site and quickly find what they’re looking for, whether they're returning customers or new visitors.
Updated UX Experience
The updated UX experience was designed to prioritize ease of navigation and reduce user frustration, with a more intuitive flow that guides visitors seamlessly through the process of exploring products, designing, and making purchases
The Final UI
The final UI preserves many of the familiar looks and feels from the previous website, while refining the overall design to enhance the user experience and optimize the site for greater business impact, ensuring a seamless and intuitive journey for all visitors
Outcome & Key Findings
The redesigned website for Kampus Klothes achieved its core goals: improved speed, simplicity, and usability—especially for new customers. By simplifying the site structure and streamlining the ordering process, users now find it easier to navigate, place orders, and explore the full range of services Kampus Klothes offers.
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As a result of the redesign:
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82% of users reported that the new website is easier to use and more manageable. They can now place orders and contact the business more efficiently, even without making a phone call.
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Website analytics indicate a significant increase in new customer engagement, with more users placing orders, spending longer on the site, and browsing multiple pages without bouncing to other websites.
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The updated layout and improved navigation make it easier for users to understand Kampus Klothes’ full capabilities, helping to build trust and drive conversions.
Overall, the redesign has enhanced both the user experience and the business performance of the site, aligning with Kampus Klothes’ goals to grow their customer base and make their services more accessible online.
My Thoughts
Redesigning the Kampus Klothes website was a great learning experience. I gained firsthand experience in improving website functionality while helping showcase what Kampus Klothes—a hardworking, family-run business—is truly capable of.
