Luke's Coffee

Luke's Coffee, a delightful local coffee shop, is embarking on the exciting journey of establishing its inaugural brand identity. With a vision set on an 'edgy and cool' vibe, the aim is to captivate a younger audience. The recent launch of their on-the-go iced coffee cans marks a bold step forward. I've crafted a distinctive design that not only catches the eye on store shelves but also includes a sleeker version for their coffee cups. The plan is to extend this dynamic design seamlessly across various promotional materials, spanning clothing, merchandise, and website content.