CASE STUDY
CASE STUDY
Redesigning
Petit Duc's
digital presence
Redesigning
Petit Duc’s
digital presence
Redesigning a sustainability platform’s digital presence to make complex climate data easier to understand—and easier to trust.
Redesigning a sustainability platform’s digital presence to make complex climate data easier to understand—and easier to trust.
YEAR
2026
DURATION
5 Weeks
ROLE
Product Designer
TOOLS
Figma, AI, Notion
YEAR
2026
DURATION
5 Weeks
ROLE
Product Designer
TOOLS
Figma, AI, Notion
02 / PROJECT OVERVIEW
02 / PROJECT OVERVIEW
THE PROBLEM
THE PROBLEM
Confusing navigation and a cluttered design make it difficult for customers to find essential information on the Petit Duc website, causing frustration and prompting them to look elsewhere.
Confusing navigation and a cluttered design make it difficult for customers to find essential information on the Petit Duc website, causing frustration and prompting them to look elsewhere.
THE SOLUTION
THE SOLUTION
Helping Customers Discover Petit Duc Through Clear
Navigation and Thoughtful Design
Helping Customers Discover Petit Duc Through Clear
Navigation and Thoughtful Design
THE OBJECTIVES
Clearly communicate Petit Duc's sustainability value proposition
Reduce cognitive friction for first-time visitors exploring the platform
Increase conversion from landing page to booking inquiry
Make environmental data legible and emotionally compelling
THE OBJECTIVES
Clearly communicate Petit Duc’s sustainability value proposition
Reduce cognitive friction for first-time visitors exploring the platform
Increase conversion from landing page to booking inquiry
Make environmental data legible and emotionally compelling
HOME PAGE
HOME PAGE
screen recording (home page)
screen recording (home page)
03 / BACKGROUND
03 / BACKGROUND
Making Sustainable Event Planning Easier to Understand
Making Sustainable Event Planning Easier to Understand
Petit Duc is a platform by Merisia that helps event organizers measure participant travel emissions and identify ways to reduce their environmental impact. But the website made it difficult for potential customers to understand what the platform offered, how it worked, and whether it was right for their organization.
Working alongside two other designers and the founder, I set out to create a clearer introduction to Petit Duc. Our research revealed that visitors needed more than accessible information: they needed plain-language explanations, a view of the product, and evidence they could trust.
These findings shaped our approach to the redesign. We focused on organizing content around visitors’ questions, making complex sustainability concepts easier to follow, and creating a clear path toward booking a demo.
Petit Duc is a platform by Merisia that helps event organizers measure participant travel emissions and identify ways to reduce their environmental impact. But the website made it difficult for potential customers to understand what the platform offered, how it worked, and whether it was right for their organization.
Working alongside two other designers and the founder, I set out to create a clearer introduction to Petit Duc. Our research revealed that visitors needed more than accessible information: they needed plain-language explanations, a view of the product, and evidence they could trust.
These findings shaped our approach to the redesign. We focused on organizing content around visitors’ questions, making complex sustainability concepts easier to follow, and creating a clear path toward booking a demo.
03 / RESEARCH
03 / RESEARCH
A deep dive into the existing Petit Duc website
A deep dive into the existing Petit Duc website
To better understand the current user experience, our team conducted an audit of the existing Petit Duc website.
We had several questions in mind during research:
To better understand the current user experience, our team conducted an audit of the existing Petit Duc website.
We had several questions in mind during research:
01 — CLARITY
01 — CLARITY
Can event organizers quickly understand what Petit Duc does?
Can event organizers quickly understand what Petit Duc does?
02 — CREDIBILITY
02 — CREDIBILITY
What information makes a sustainability platform feel trustworthy?
What information makes a sustainability platform feel trustworthy?
03 — PRODUCT UNDERSTANDING
03 — PRODUCT UNDERSTANDING
What helps someone understand how the platform actually works?
What helps someone understand how the platform actually works?
We conducted interviews with people familiar with event planning and sustainability to better understand their needs and challenges. A short survey helped us compare responses and identify patterns across a broader group.
We also audited competing platforms to understand how they approached sustainable event planning, where they were effective, and where they fell short. Together, these findings helped us define the problem, prioritize opportunities, and establish a realistic scope for the redesign.
We combined these inputs to identify recurring themes around clarity, credibility, and product understanding.
We conducted interviews with people familiar with event planning and sustainability to better understand their needs and challenges. A short survey helped us compare responses and identify patterns across a broader group.
We also audited competing platforms to understand how they approached sustainable event planning, where they were effective, and where they fell short. Together, these findings helped us define the problem, prioritize opportunities, and establish a realistic scope for the redesign.
We combined these inputs to identify recurring themes around clarity, credibility, and product understanding.
Current Petit Duc Website
Current Petit Duc Website
The existing website lacked a consistent brand identity, clear navigation, and reliable functionality. Incomplete pages and placeholder content left visitors without essential information, while hard-to-read typography and competing colors made the content difficult to follow. Together, these issues made it harder for potential customers to understand Petit Duc’s value and explore the platform with confidence.
The existing website lacked a consistent brand identity, clear navigation, and reliable functionality. Incomplete pages and placeholder content left visitors without essential information, while hard-to-read typography and competing colors made the content difficult to follow. Together, these issues made it harder for potential customers to understand Petit Duc’s value and explore the platform with confidence.
Home Page
Home Page
Our Tool Page
Our Tool Page
Support Us Page
Support Us Page
Understanding User Needs
Understanding User Needs
With a clear understanding of the existing user experience, we conducted user interviews, a competitive analysis, and online survey. It was crucial to align the design with both the business goals and user expectations. We conducted interviews with people familiar with event planning and sustainability to better understand their needs and challenges. A short survey helped us compare responses and identify patterns across a broader group.
We also audited competing platforms to understand how they approached sustainable event planning, where they were effective, and where they fell short. Together, these findings helped us define the problem, prioritize opportunities, and establish a realistic scope for the redesign.
With a clear understanding of the existing user experience, we conducted user interviews, a competitive analysis, and online survey. It was crucial to align the design with both the business goals and user expectations. We conducted interviews with people familiar with event planning and sustainability to better understand their needs and challenges. A short survey helped us compare responses and identify patterns across a broader group.
We also audited competing platforms to understand how they approached sustainable event planning, where they were effective, and where they fell short. Together, these findings helped us define the problem, prioritize opportunities, and establish a realistic scope for the redesign.
Stakeholder Interview: Hearing from the Business
Stakeholder Interview: Hearing from the Business
We spoke to the founder of Petit Duc, Benjamin, to understand his needs and priorities of the website, ensuring the redesign aligned with his vision and goals.
We spoke to the founder of Petit Duc, Benjamin, to understand his needs and priorities of the website, ensuring the redesign aligned with his vision and goals.
Benjamin R.
Benjamin R.
Founder of Petit Duc
Founder of Petit Duc
Key Insights:
Key Insights:
Credibility: Present Petit Duc as a mature, professional platform that builds trust with potential clients and partners
Clarity: Help visitors quickly understand the platform’s value, find relevant information, and take the next step
Growth: Create a flexible website that supports new offerings, audiences, and partnerships as the business evolves
Credibility: Present Petit Duc as a mature, professional platform that builds trust with potential clients and partners
Clarity: Help visitors quickly understand the platform’s value, find relevant information, and take the next step
Growth: Create a flexible website that supports new offerings, audiences, and partnerships as the business evolves
Competitive Analysis
Competitive Analysis
We compared Petit Duc with competitors to identify shared features, competitive strengths, and opportunities for improvement.
(*Our team was asked to not show the names of the real competitors on our case studies for privacy reasons*)
We compared Petit Duc with competitors to identify shared features, competitive strengths, and opportunities for improvement.
(*Our team was asked to not show the names of the real competitors on our case studies for privacy reasons*)
Petit Duc
Petit Duc
Competitor 1
Competitor 1
Competitor 2
Competitor 2
Strengths
Strengths
Measures the carbon footprint of events and office activities
Helps teams turn sustainability results into action plans
Makes results easy to share
Measures the carbon footprint of events and office activities
Helps teams turn sustainability results into action plans
Makes results easy to share
Weaknesses
Weaknesses
Offers limited information about suppliers’ sustainability practices
The competitors provide fuller support in this area
Offers limited information about suppliers’ sustainability practices
The competitors provide fuller support in this area
Opportunities
Opportunities
Expand the information available about suppliers
Clearly explain how Petit Duc helps teams take action
Highlight support for both events and office activities
Expand the information available about suppliers
Clearly explain how Petit Duc helps teams take action
Highlight support for both events and office activities
Competitive Challenges
Competitive Challenges
All three platforms offer carbon calculators and tools for teamwork
Competitor 1 offers many of the same features
Petit Duc needs to clearly show why teams should choose it
All three platforms offer carbon calculators and tools for teamwork
Competitor 1 offers many of the same features
Petit Duc needs to clearly show why teams should choose it
User Interviews
User Interviews
Through three in-depth interviews with users familiar with sustainability, we explored their needs, expectations, and challenges when navigating Petit Duc’s existing website. We then analyzed the findings and created an affinity map to identify key themes that would guide the redesign.
Through three in-depth interviews with users familiar with sustainability, we explored their needs, expectations, and challenges when navigating Petit Duc’s existing website. We then analyzed the findings and created an affinity map to identify key themes that would guide the redesign.
Make the Value Clear
Make the Value Clear
Finding: Users needed to understand what Petit Duc does before they could see why it matters and how it will help them
Finding: Users needed to understand what Petit Duc does before they could see why it matters and how it will help them
Design Response: Explain the benefits before introducing sustainability terminology
Design Response: Explain the benefits before introducing sustainability terminology
Design Response: Lead with a simple explanation of the product and its value
Design Response: Lead with a simple explanation of the product and its value
Build Trust Early
Build Trust Early
Finding: Users wanted evidence that the platform was legitimate and reliable
Finding: Users wanted evidence that the platform was legitimate and reliable
Design Response: Show product visuals, testimonials, case studies, and supporting evidence earlier
Design Response: Show product visuals, testimonials, case studies, and supporting evidence earlier
Finding: Environmental data and business decisions made credibility especially important
Finding: Environmental data and business decisions made credibility especially important
Use Plain Language
Use Plain Language
Finding: Technical language made the product harder to understand
Finding: Technical language made the product harder to understand
Design Response: Use clear visuals and reveal detailed information gradually
Design Response: Use clear visuals and reveal detailed information gradually
Design Response: Explain the product without requiring carbon-accounting knowledge
Design Response: Explain the product without requiring carbon-accounting knowledge
Show the Product
Show the Product
Finding: Users wanted to see what they would actually get/be using
Finding: Users wanted to see what they would actually get/be using
Design Response: Use charts and data visuals to show how the platform works
Design Response: Use charts and data visuals to show how the platform works
Design Response: Bring real product screens into the website
Design Response: Bring real product screens into the website
04 / DEFINE
04 / DEFINE
Bringing the User to Life
Bringing the User to Life
To make our research findings more tangible, we created a user persona which provided a holistic view of the target user that will shape our design decisions.
To make our research findings more tangible, we created a user persona which provided a holistic view of the target user that will shape our design decisions.
Sarah Thompson
GOALS
PAIN POINTS
KEY MESSAGES THAT RESONATE
BUYING TRIGGERS
When Sarah lands on the website, she wants immediate answers to:
ABOUT SARAH
42
20-150 employees
5-20 annually
1K-25K
Moderate
VP Events, Executive Director, or CEO
Senior Event Director
Sarah oversees large-scale conferences and public events. Her job is already complicated—budgets, sponsors, attendees, vendors, logistics, registrations, marketing, and stakeholder management.
Over the past few years, sustainability has become another expectation placed on her team. Sponsors ask for ESG metrics. Attendees increasingly care about environmental impact. Internal leadership wants sustainability reporting included in post-event reviews.
She knows participant travel is a major contributor to emissions but has no reliable way to measure it.
Doesn't know how to accurately calculate event emissions
Sustainability reporting feels complex and time-consuming
Existing carbon calculators feel overly technical
Limited internal expertise
Struggles to translate sustainability data into actionable decisions
Sponsor requests ESG reporting
New sustainability mandate from leadership
Bidding for grants or funding
Competitive pressure from other events
Measure your event's true carbon footprint
Understand attendee travel impact
Identify reduction opportunities
Produce credible sustainability reports
Simple enough for non-experts
What does this platform do?
How difficult is it to implement?
What data do I need?
How accurate are the results?
What actions can it help me take?
Who else is using it?
Can I see a demo?
Deliver successful events on time and on budget
Demonstrate measurable sustainability progress
Meet sponsor and stakeholder expectations
Differentiate her event from competitors
Build sustainability into future planning decisions
AGE
JOB TITLE
ORGANIZATION SIZE
EVENTS
ATTENDANCE
REPORTS TO
SUSTAINABILITY EXPERTISE
"I need a simple way to understand where our emissions come from and what actions will actually reduce them."
Marc Dubois
GOALS
PAIN POINTS
KEY MESSAGES THAT RESONATE
BUYING TRIGGERS
When Marc lands on the website, he wants immediate answers to:
ABOUT MARC
47
Works for a destination organization or tourism association
Oversees sustainability initiatives across multiple stakeholders
Responsible for regional reporting and funding applications
Destination Sustainability Manager
Marc isn't organizing a single event.
He's trying to improve sustainability performance across an entire destination ecosystem.
His organization supports dozens or hundreds of events annually and wants consistent measurement methodologies across all partners.
Every event measures sustainability differently
Difficult to compare results across organizations
Limited visibility into collective impact
Lack of standardized reporting
Sustainability certification initiatives
Regional climate commitments
Tourism board mandates
Government funding requirements
Scale sustainability measurement across your territory
Standardize reporting
Benchmark event performance
Support local organizers with actionable data
Can this work across multiple organizations?
Can we aggregate reporting?
Is the methodology credible?
How scalable is implementation?
Establish destination-wide sustainability benchmarks
Support local event organizers
Produce aggregated reporting
Demonstrate progress to government agencies
Strengthen destination competitiveness
AGE
JOB TITLE
"I need a consistent framework that all our event partners can use."
05 / IDEATION
05 / IDEATION
Bringing Business Goals and User Needs Together to Guide the Redesign
Bringing Business Goals and User Needs Together to Guide the Redesign
Our research revealed that Benjamin wanted a credible, clear, and scalable website, while users needed to understand what Petit Duc does, trust its environmental data, and see the product in action. Technical language and limited product visibility made it harder for users to understand the platform’s value.
With these insights in mind, the main goal of the website redesign is to make Petit Duc’s value easy to understand, build trust early, and show how the platform helps teams turn environmental data into action.
Our research revealed that Benjamin wanted a credible, clear, and scalable website, while users needed to understand what Petit Duc does, trust its environmental data, and see the product in action. Technical language and limited product visibility made it harder for users to understand the platform’s value.
With these insights in mind, the main goal of the website redesign is to make Petit Duc’s value easy to understand, build trust early, and show how the platform helps teams turn environmental data into action.
Site Map
Site Map
With the core features defined, we translated them into a site map to ensure a clear and intuitive structure. The map organizes pages in a logical flow, making key information easy to find.
With the core features defined, we translated them into a site map to ensure a clear and intuitive structure. The map organizes pages in a logical flow, making key information easy to find.
Top navigation
Home
• Platform overview
• Core value proposition
• Solutions
• Features overview
• Outcomes & benefits
• Reporting & insights
• Case studies and testimonials
• Industry partnerships
Features
Dropdown
Product features & tools
• Workflows
• Data collection tool
• Carbon footprint calculators
Reporting
• Real-time dashboards
Automated reporting tools
Solutions
Dropdown
Event organizers
• Seamless data input
• Event reporting
• Attendees feedback collection
Event associations…
• Multi-event benchmarking
• Standardized reports
Member certifications
Venues
• Infrastructure impact tracking
• Waste / energy data integration
• Sustainability marketing metrics
Pricing
• Tiered subscription options with features checklist
Custom enterprise inquiry
ROI calculator
Resources
Dropdown
Case studies & testimonials
Success stories by audience
Concrete metrics
• Client testimonials
Blog / insights
• Industry insights
• Compliance guides
• Planning checklists
FAQs
• FAQs
About
• Mission & vision
• Why now narrative
• Team bios
• Partners & certifications
Methodology
Contact
• Book a demo
• Contact form
• Direct contact info
• Calendar booking integration
Home
• Platform overview
• Core value proposition
• Solutions
• Features overview
• Outcomes & benefits
• Reporting & insights
• Case studies and testimonials
• Industry partnerships
Features
Dropdown
Product features & tools
• Workflows
• Data collection tool
• Carbon footprint calculators
Reporting
• Real-time dashboards
Automated reporting tools
Solutions
Dropdown
Event organizers
• Seamless data input
• Event reporting
• Attendees feedback collection
Event associations…
• Multi-event benchmarking
• Standardized reports
Member certifications
Venues
• Infrastructure impact tracking
• Waste / energy data integration
• Sustainability marketing metrics
Pricing
• Tiered subscription options with features checklist
Custom enterprise inquiry
ROI calculator
Resources
Dropdown
Case studies & testimonials
Success stories by audience
Concrete metrics
• Client testimonials
Blog / insights
• Industry insights
• Compliance guides
• Planning checklists
FAQs
• FAQs
About
• Mission & vision
• Why now narrative
• Team bios
• Partners & certifications
Methodology
Contact
• Book a demo
• Contact form
• Direct contact info
• Calendar booking integration
06 / EARLY DESIGN
06 / EARLY DESIGN
Designing a Seamless and Inviting User Experience
Designing a Seamless and Inviting User Experience
With the site structure defined, we sketched key layouts to help event organizers understand Petit Duc’s value and explore the platform with confidence. We then refined the designs in Figma, focusing on:
Clear, accessible layouts that make sustainability information easier to understand
Product visuals and purposeful illustrations that show how the platform works
Intuitive navigation that guides visitors toward features, solutions, and booking a demo
This approach translated a complex sustainability offering into a clear, approachable website.
With the site structure defined, we sketched key layouts to help event organizers understand Petit Duc’s value and explore the platform with confidence. We then refined the designs in Figma, focusing on:
Clear, accessible layouts that make sustainability information easier to understand
Product visuals and purposeful illustrations that show how the platform works
Intuitive navigation that guides visitors toward features, solutions, and booking a demo
This approach translated a complex sustainability offering into a clear, approachable website.
07 / VISUAL DIRECTION
07 / VISUAL DIRECTION
Crafting the Visual Design
Crafting the Visual Design
One of our biggest challenges was making a complex sustainability platform feel clear and approachable. We focused on helping event organizers understand Petit Duc’s value and see how the product could support their work.
To reflect the needs identified in our research, we prioritized:
Purposeful product visuals — Showing how the platform works
A cohesive green palette — Connecting the website to Petit Duc’s sustainability focus
Readable typography and clear layouts — Making information easier to scan and understand
Every design choice—from imagery to typography—supported a clearer explanation of the product while maintaining Petit Duc’s brand identity.
One of our biggest challenges was making a complex sustainability platform feel clear and approachable. We focused on helping event organizers understand Petit Duc’s value and see how the product could support their work.
To reflect the needs identified in our research, we prioritized:
Purposeful product visuals — Showing how the platform works
A cohesive green palette — Connecting the website to Petit Duc’s sustainability focus
Readable typography and clear layouts — Making information easier to scan and understand
Every design choice—from imagery to typography—supported a clearer explanation of the product while maintaining Petit Duc’s brand identity.
Canopy Green
Canopy Green
#2D9A5D
Sage Green
Sage Green
#3E4A40
Light Green
Light Green
#F5FBF3
Forest Night
Forest Night
#1F2321
Figtree
Figtree
A clear typographic hierarchy, green accents, rounded surfaces, and product-led illustrations connect the interface to the sustainability mission.
A clear typographic hierarchy, green accents, rounded surfaces, and product-led illustrations connect the interface to the sustainability mission.
08 / TESTING & ITERATIONS
08 / TESTING & ITERATIONS
From Understanding the Product to Taking the Next Step
From Understanding the Product to Taking the Next Step
The next step is to validate whether the redesigned website helps event organizers understand Petit Duc’s value, explore how the platform works, and find a clear path toward booking a demo.
Usability testing would focus on three key tasks:
Understand the offering — Explain what Petit Duc does after exploring the homepage.
Explore the product — Find information about its features and how it supports more sustainable events.
Take action — Locate the demo booking option and understand what happens next.
These sessions would help identify unclear messaging, navigation barriers, and gaps in product understanding. The findings would guide further refinements to the content, layouts, and calls to action.
But even with positive feedback, there were still opportunities for improvement:
The next step is to validate whether the redesigned website helps event organizers understand Petit Duc’s value, explore how the platform works, and find a clear path toward booking a demo.
Usability testing would focus on three key tasks:
Understand the offering — Explain what Petit Duc does after exploring the homepage.
Explore the product — Find information about its features and how it supports more sustainable events.
Take action — Locate the demo booking option and understand what happens next.
These sessions would help identify unclear messaging, navigation barriers, and gaps in product understanding. The findings would guide further refinements to the content, layouts, and calls to action.
But even with positive feedback, there were still opportunities for improvement:
Results:
Results:
The redesign established trust—with ratings of 4–5 out of 5—and revealed a clear opportunity to strengthen product understanding.
Across three moderated usability sessions, participants described Petit Duc’s visual design as clean, professional, and aligned with its sustainability mission. The dashboard visuals helped communicate the offering, while the pricing tiers helped the experienced event planner identify a suitable plan.
However, all three participants wanted a more visual explanation of how the platform works. Testing established clear priorities for further refinement: demonstrate the workflow, surface relevant credibility signals earlier, simplify pricing comparisons, and clarify demo-related calls to action.
“It inspired me to be more sustainable. There’s a tool that can help me. Great!”
— User Testing Participant
The redesign established trust—with ratings of 4–5 out of 5—and revealed a clear opportunity to strengthen product understanding.
Across three moderated usability sessions, participants described Petit Duc’s visual design as clean, professional, and aligned with its sustainability mission. The dashboard visuals helped communicate the offering, while the pricing tiers helped the experienced event planner identify a suitable plan.
However, all three participants wanted a more visual explanation of how the platform works. Testing established clear priorities for further refinement: demonstrate the workflow, surface relevant credibility signals earlier, simplify pricing comparisons, and clarify demo-related calls to action.
“It inspired me to be more sustainable. There’s a tool that can help me. Great!”
— User Testing Participant
09 / FINAL PROTOTYPE
09 / FINAL PROTOTYPE
Desktop
Desktop
Homepage
The homepage was designed as an introduction to Petit Duc's value, gradually moving visitors from understanding the problem → understanding the solution → seeing the product → building trust → taking action.
Homepage
The homepage was designed as an introduction to Petit Duc’s value, gradually moving visitors from understanding the problem → understanding the solution → seeing the product → building trust → taking action.
About / company story
The About experience was redesigned to give visitors more context about Merisia and the people behind Petit Duc, strengthening credibility and helping users understand the broader mission.
About / company story
The About experience was redesigned to give visitors more context about Merisia and the people behind Petit Duc, strengthening credibility and helping users understand the broader mission.
View Desktop Version
View Desktop Version
Mobile
Mobile
View Mobile Version
View Mobile Version
From Information Overload to a Clearer Story
From Information Overload to a Clearer Story
The final design wasn't simply a visual refresh. It was the result of translating research insights into a more intentional product story.
The final design wasn’t simply a visual refresh. It was the result of translating research insights into a more intentional product story.
Before
Before
The value of Petit Duc was difficult to understand quickly
Information felt dense and required more effort to navigate
Product capabilities were not immediately tangible
Trust and credibility were not established early enough
The experience did not clearly guide users toward the next step
The value of Petit Duc was difficult to understand quickly
Information felt dense and required more effort to navigate
Product capabilities were not immediately tangible
Trust and credibility were not established early enough
The experience did not clearly guide users toward the next step
After
After
12 / OUTCOME AND REFLECTION
12 / OUTCOME AND REFLECTION
A stronger foundation for Petit Duc.
A stronger foundation for Petit Duc.
The team delivered a complete high-fidelity marketing-site redesign with clearer positioning, more visible product UI, a cohesive visual system, and intentional pathways toward engagement.
The team delivered a complete high-fidelity marketing-site redesign with clearer positioning, more visible product UI, a cohesive visual system, and intentional pathways toward engagement.
My contribution
My contribution
I worked as a Product Designer / UX Designer in a team of three designers with the Merisia / Petit Duc founder across a five-week redesign.
I worked as a Product Designer / UX Designer in a team of three designers with the Merisia / Petit Duc founder across a five-week redesign.
What I learned
What I learned
Designing for complexity means helping people understand it without becoming overwhelmed. The strongest decisions connected research directly to hierarchy, content, flows, and UI.
Designing for complexity means helping people understand it without becoming overwhelmed. The strongest decisions connected research directly to hierarchy, content, flows, and UI.
Next: test with a larger group of event professionals, measure engagement and conversion after launch, refine content through real behavior, and explore a closer connection between the marketing site and the product.
Next: test with a larger group of event professionals, measure engagement and conversion after launch, refine content through real behavior, and explore a closer connection between the marketing site and the product.
Let's Work
Together.
Let’s Work
Together.
Have a project in mind or just want to say hello?
I'd love to hear from you.
Have a project in mind or just want to say hello?
I’d love to hear from you.
katiewmcdonnell@gmail.com
